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PROGRAMMATIC

Take TV impressions into the digital world, with real-time purchasing, targeting, and ROI optimization.

Benefits of Programmatic

Blend real-time purchasing of targeted inventory with proprietary data to create new efficiencies and extract the most value per impression.

Real-time automation

Cross-platform exposure

Custom Data

Adjustable targeting

Transparent reporting

How It Works

Our programmatic solution utilizes precise, targeted addressable inventory to deliver the advertiser's relevant creative to the desired household, only when the viewer's set-top box is on.

STEP 1
Identify and purchase audience in an automated environment

STEP 2
Creative is trafficked by DISH Media Sales and is transported to the satellite

STEP 3
Satellite acquires creative and delivers to DVRs in targeted households

STEP 4
Creative remains on DVR and is placed in designated ad break

STEP 5
When the TV is turned on, the ad is delivered to the targeted household

Get Started

Stay focused in an ever-evolving landscape with ground-breaking solutions that span TV and digital.