Benefits of Programmatic
Blend real-time purchasing of targeted inventory with proprietary data to create new efficiencies and extract the most value per impression.
How It Works
Our programmatic solution utilizes precise, targeted addressable inventory to deliver the advertiser's relevant creative to the desired household, only when the viewer's set-top box is on.
Identify and purchase audience in an automated environment
Creative is trafficked by DISH Media Sales and is transported to the satellite
Satellite acquires creative and delivers to DVRs in targeted households
Creative remains on DVR and is placed in designated ad break
When the TV is turned on, the ad is delivered to the targeted household
Stay focused in an ever-evolving landscape with ground-breaking solutions that span TV and digital.