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September 13, 2017 | MediaVillage

DISH Media Sales puts Volvo Behind the Wheel of First Cross-Platform Addressable Ad Campaign

DISH Media Sales today announced its first cross-platform addressable ad campaign, which enabled Volvo Cars to target TV viewers across DISH and Sling TV with a single buy. The milestone campaign, executed through global media agency Mindshare NA, allowed Volvo Cars to reach four segments of luxury car enthusiasts across both platforms.

September 13, 2017 | B&C

Volvo Drives Targeted Ad Campaign Across Dish, Sling TV

Dish Media Sales said Volvo Cars was the first partner to deliver a campaign via a new addressable, cross-platform system that enables advertisers to buy on Dish and Sling TV with a single buy.

July 18, 2017 | DRMA

Direct Response Takes Ads 'Over the Top'

It's no secret consumer behavior in the TV space has shifted. Viewers are watching content on-the-go across multiple devices. As video consumption continues to evolve, it is essential for direct response advertisers to change their media buying strategies so they can find their increasingly hard-to-reach audience.

June 27, 2017 | MediaVillage

Sling TV Sees Success in Real-Time TV Targeting

This March Sling TV opened access to its live TV impressions in real time during the NCAA tournament and surrounding coverage. Within a week, they saw their programmatic business grow 51%.

June 26, 2017 | B & C

DISH Dives Into Auctions to Sell OTT Sling Spots

The auction drew 90 new advertisers and sales were up 51%, which means Sling got higher prices than it would have by selling direct.

June 14, 2017 | AdExchanger

As Demand For Connected TV Grows, Agencies Change Their Approach To Activation

Demand for connected TV inventory has skyrocketed this year due to more cable MVPDs turning on the programmatic pipes and the ongoing emergence of streaming offerings.

June 13, 2017 | B & C

VIDWeek: Addressable, Programmatic Ads Drive Sling Sales

Less than three years since launch, Sling TV is seeing a boost in sales thanks to a multi-platform strategy centered around addressable and programmatic advertising.

May 17, 2017 | Digiday

How Sling TV is Tackling Programmatic TV Ads

If true programmatic advertising comes to TV, it's going to be led by internet-based TV services like Dish Network's Sling TV because they have the technology to make it happen.

April 18, 2017 | Multichannel News

Sling TV Touts Rise in Programmatic Ad Sales

Sling TV, Dish Network’s OTT TV service, said it saw a sharp rise in programmatic ad sales during the NCAA men’s basketball tournament amid a partnership with supply-side platform Tremor Video.

April 18, 2017 | Tremor Video

Sling TV Programmatic Milestone a Slam Dunk for Advertisers

For the very first time, brands could buy a distributor’s premium live TV impressions in a real-time auction, and have their ads run during the must-watch NCAA tournament and surrounding sports coverage.

April 6, 2017 | Multichannel News

Brian Norris Named VP of DISH Media Sales

Brian Norris has been named VP of DISH Media Sales, where he'll oversee ad sales, analytics and operations for DISH and Sling TV.

March 23, 2017 | AdWeek

Sling TV is Partnering With Adobe for Programmatic Advertising

Sling TV is getting into programmatic advertising, partnering with Adobe’s newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and video on demand.

March 23, 2017 | MediaVillage

Adobe and Sling TV Bring Real-Time Advertising To Live Streaming TV

Adobe and Sling TV have opened the streaming TV service's premium live video ad impressions to all Adobe Advertising Cloud U.S. clients.

December 21, 2016 | AdExchanger

It's Still Early Days for DISH and Programmatic TV

There's a lot of hype around programmatic TV. Adam Gaynor, VP of media sales and analytics at Dish, acknowledges that his company is still in the "crawl phase."

December 20, 2016 | Digiday

"Programmatic is a process": DISH exec talks big data and addressable TV

Although ad tech's immersion into TV has been slow-going so far, Dish is bringing automation to the industry through its programmatic exchange and addressable products.

November 8, 2016 | DRMA

How Addressable Advertising Brings Data and ROI to DRTV

At the foundation of a DRTV buy is the need to drive measurable action from consumers who have directly viewed a brand's commercial.

November 7, 2016 | ANA

The Evolution Will Be Addressed

Advances in technology mean addressable TV advertising is the next step in mass marketingto consumers. Here's what it means for findingthe right audience, measurability, and finally proving ROI.

October 20, 2016 | MediaVillage

First Movers Gain the Addressable Edge

Addressable advertising has reached a critical point. At nearly 50 million, more than 42% of U.S. households are now addressable – meaning advertisers can deliver the right ad to the right target on a national scale, and these numbers are growing.

October 12, 2016 | MediaVillage

The Evolution of Data-Driven Television

Distribution of the advertiser's message in this era could be accurately measured from a small panel of consumers. A few data dimensions were often enough to represent the entire U.S. population and could tell a story.

October 4, 2016 | MediaVillage

Making Ad Dollars Work Harder: The Five Benefits of Addressable Advertising

Media consumption is becoming increasingly fragmented as new platforms, devices and programs enter the space at a rising rate. With these rapid changes, marketers are scrambling to determine how, where and when to best spend their advertising dollars.

September 13, 2016 | MediaVillage

The Addressable TV Tipping Point: Advertising Held Accountable

Savvy marketers are once again reassessing their longtime partner, TV. Advertisers appreciate that TV's massive audience size and unrivaled engagement enable them to deliver ads successfully at scale on a national level.

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