Interactive Television
Possibly one of the greatest advantages of advertising on DISH is the ability to engage consumers beyond the :30 spot with iTV advertising.
WHAT IS iTV?
Interactive Television (iTV) is a non-traditional advertisement that is launched via the DISH Network platform, similar to a TV version of a microsite. This type of advertising is experiential for the viewer and is custom branded. It extends engagement with consumers with:
- Video & photo galleries
- Locators
- RFIs
- Couponing & sampling
- Sweepstakes
- Voting & polling
- T-commerce
- Mobile
- Casual gaming
(Click on the images to enlarge)
HOW DO YOU GET THERE?
There are a few different ways consumers can access iTV advertisements (iAds).
- Via commercial creative - DISH viewers press the select button on their remote when a commercial trigger appears and telescope to the iAD
- Via DISHHOME - there are two entry points on DISHHOME where viewers can access an iAD (video banner & DISHHOME menu listing)
- Via Longform channel - When an advertiser purchases a longform channel the longform content can feature a trigger which will allow viewers to telescope directly to an iAD
WHAT IS THE RESULT?
At the end of an iTV campaign clients and agencies will get real accountability with unprecedented viewer measurement data featuring:
- Total views
- Unique views
- Average time spent
- RFI analysis
- Conversions and click-through rates
For more information on Interactive Television advertising, please contact:
Larry Samuels, GM Advanced TV
917.305.4410
