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ADDRESSABLE

CPG

Learn how a popular CPG brand utilized addressable advertising to achieve a 2:1 return on ad spend.

ADDRESSABLE

CPG

Discover how a national consumer packaged goods brand used addressable to drive sales within their specific target and accrue sales 3x their investment.

ADDRESSABLE

Direct Response

Find out how Diray Media, a leading Direct Response agency, utilized addressable targeting alongside their traditional media mix to drive retail sales during the holiday season.

ADDRESSABLE

Over-the-Counter

See how a leading Over-the-Counter brand utilized key insights from a previous addressable initiative to improve campaign performance.

ADDRESSABLE

Automotive

Discover how a large automotive manufacturer used addressable to drive sales within its specific target and accrue nearly 26x its investment

ADDRESSABLE

Tune-In

Learn how a leading sports network leveraged addressable to increase viewership for its live event and steal market share from its competitor network

ADDRESSABLE

Finance

Discover how a national bank leveraged addressable to boost adoption of credit cards within a niche audience of innovators and entrepreneurs.

ADDRESSABLE

Insurance

Discover how a national insurance brand targeted typically hard-to-reach homes with addressable and saw an increase in incremental reach after the campaign.

ADDRESSABLE

Consumer Electronics

Learn how a leading consumer electronics brand used addressable to promote and measure brand awareness among early adopters and smartphone users.

SLING TV

Sling TV

Find out how a newly established network increased and sustained viewership one week after launching on Sling TV.


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SOLUTIONS

Find out how these verticals utilized DISH and Sling TV in their marketing and advertising efforts.

Solution Overview

Addressable

Drive revenue by delivering the right ad to the right audience at the right moment. With addressable TV, an advertiser can pinpoint its audience and send a specific brand message to specific viewers.

Solution Overview

Paid Programming

Bolster engagement while extending brand exposure. Give your message significant air time with paid programming opportunities designed to advance sales.

Solution Overview

Sling TV

Launch your brand into the digital space. Sling TV's personalized viewing environment enables users to consume Live and On-Demand content across multiple devices.

Solution Overview

Sling TV Programmatic - Auto Intenders

Sling TV offers real-time addressable TV inventory. Bid on Live and On-Demand premium inventory and reach a young, affluent, tech-savvy audience that is currently in market for their next vehicle.

Solution Overview

College Football

Get your brand into this year's College Football action across DISH and Sling TV.

Solution Overview

Sling TV Programmatic - Households with Kids

Sling TV offers real-time addressable TV inventory. Bid on Live and On-Demand premium inventory and reach an affluent, tech savvy audience with kids, aged 0-17.

Solution Overview

Sling TV Programmatic - Holiday Shoppers

Sling TV offers real-time addressable TV inventory. Bid on Live and On-Demand premium inventory and reach a young, affluent, tech-savvy audience who are likely to shop on Black Friday, Cyber Monday, or those who frequently purchase at warehouse, low-end department or specialty stores.

Solution Overview

Sling TV Programmatic - Luxury Shoppers

Sling TV offers real-time addressable TV inventory. Bid on Live and On-Demand premium inventory and reach a young, affluent, tech-savvy audience who have recently purchased luxury brands, shop in luxury stores, or are in the market for a luxury vehicle.

Solution Overview

Sling TV Programmatic - OTT Power Viewers

Sling TV offers real-time addressable TV inventory. Bid on Live and On-Demand premium inventory and reach high viewing, young, tech savvy OTT audiences.

Solution Overview

Sling TV Programmatic - Vacationer

Sling TV offers real-time addressable TV inventory. Bid on Live and On-Demand premium inventory and reach a young, affluent, tech-savvy audience that is currently in market for a vacation


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REPORTS

Find out how these verticals utilized DISH and Sling TV in their marketing and advertising efforts.

The Marketer's Guide to OTT

Over-the-Top TV offers marketers unique opportunities to reach cord-cutters, cord-nevers and cord-shavers. As viewers of all ages turn to over-the-top TV services, marketers are discovering new opportunities to target and align with key audiences.

The 3-Minute Guide to
Cross-Platform Addressable

Brands capture real results with addressable targeting. Advertisers looking to reach viewers of live premium content should consider cross-platform addressable as a way to deliver their message regardless of program, network or device.

The Addressable TV Tipping Point Viewpoint Report

Dive into the new age of addressable TV. The Addressable TV Tipping Point Viewpoint Report takes a deep dive into the new age of addressable TV, closely examing how addressable technology makes television advertising more effective than ever and why this is the best time for marketers to make their move.


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AUDIENCE INTEL

Find out how these verticals utilized DISH and Sling TV in their marketing and advertising efforts.

Addressable Viewer

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Adult

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Entertainment

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Kids

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Kids-Primetime

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News

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Sports

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Women

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Young Adult

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Sling TV Viewer

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DISH Viewer

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College Basketball Regular Season

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College Basketball Tournament

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NASCAR

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NCAA Football

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Addressable Insights Automotive