EL SEGUNDO, Calif. & ENGLEWOOD, Colo., April 26, 2010 - DIRECTV Group and DISH Network L.L.C., the leading digital television service providers in the United States, today announced the launch of the Advanced Satellite Advertising Platform (ASAP), a new interactive advertising platform giving national television advertisers unprecedented reach to nearly 30 million U.S. households. The acronym ASAP is both a play on advertisers’ current needs for a more efficient, nationally-scaled interactive television platform and the platform’s immediate ability to deliver this interactive opportunity to the marketplace. Advertisers will benefit from a turn-key, one-stop-shop approach with respect to the process of creating, planning, buying and implementing a national interactive advertising campaign. ASAP’s core opportunity will offer advertisers the ability to showcase long-form advertorial content on an exclusive, dedicated channel coupled with interactive opportunities to further engage the consumer. These interactive opportunities include additional product information, photo galleries, simple gaming, regional locators and requests-for-information (RFIs). RFIs enable consumers at home to enter a sweepstakes or request a product sample, informational brochure or coupon directly from the television using their remote control.
"Separately, our satellite companies already bring advanced media functionality to every DMA in the country; together, we bring the scale, ease of use and analytics that we believe will power interactive TV into the mainstream among clients," said Michael Finn, Vice President of Advertising Sales for DISH Network.
"Both DIRECTV and DISH Network have offered advertisers a proven and mature interactive platform that dates back to 2004," said Bob Riordan, Senior Vice President of Advertising Sales for DIRECTV. "Our combined advanced television efforts will bring the marketplace unmatched expertise and an unrivaled nationally scaled experience." ASAP will be a fully measured advertising platform utilizing third-party research services. Advertisers will receive in-depth post report metrics upon the completion of a campaign."
About DISH Network
DISH Network L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH),
provides more than 14.1 million satellite TV customers, as of Dec. 31, 2009, with the
highest quality programming and technology at the best value, including the lowest alldigital
price nationwide. Customers have access to hundreds of video and audio
channels, the most HD channels, the most international channels, state-of-the-art
interactive TV applications, and award-winning HD and DVR technology including 1080p
Video on Demand and the ViP® 722 HD DVR, a CNET and PC Magazine "Editors’
Choice." DISH Network Corporation is included in the Nasdaq-100 Index (NDX) and is a
Fortune 200 company. Visit www.dish.com, follow on Twitter, @dishnetwork, or become a Fan on Facebook,
www.facebook.com/dishnetwork.
About DIRECTV
DIRECTV (NASDAQ: DTV) is the world’s most popular video service delivering state-ofthe-
art technology, unmatched programming, the most comprehensive sports packages
available and industry leading customer service to its more than 25 million customers in
the U.S. and Latin America. In the U.S., DIRECTV offers its 18.56 million customers
more than 130 HD channels and Dolby-Digital® 5.1 theater-quality sound (when
available), access to exclusive sports programming such as NFL SUNDAY TICKET™
award winning technology like its DIRECTV® DVR Scheduler and higher customer
satisfaction than the leading cable companies for nine years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina,
Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in
technology, programming and service, delivering an unrivaled digital television
experience to 6.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as
well as a 65 percent interest in Game Show Network. For the most up-to-date
information on DIRECTV, please call 1-800-DIRECTV or visit www.directv.com.
PRESS CONTACTS:
Francie Bauer
DISH Network
720-514-5351
press@dish.com
Cara Brugnoli
DIRECTV
212-205-0887
CMBrugnoli@DIRECTV.com
DISH Networkreg; subscribers who have a Digital Video Recorder (DVR) will be able to use their remote to request more information from Univision’s advertisers as well as receive coupons or free samples. Univision will now offer advertisers spots with interactive triggers as a way to enhance national campaigns delivered through DISH Network’s satellite service. The interactive applications allow viewers to select an overlay displayed during a commercial that will take them to a page to obtain more information about an advertiser’s product or service. Univision will also be able to provide advertisers with campaign reports about viewer participation in DISH Network’s interactive households.
"This partnership will offer our advertisers the opportunity to interact with the U.S. Hispanic consumer in a relevant and more engaging environment that consumers control," said David Lawenda, president, Advertising Sales & Marketing, Univision Communications Inc. "Univision has always been at the forefront of providing advertisers the strongest methods of reaching the U.S. Hispanic consumer. This partnership with DISH Network demonstrates our commitment to adopting the latest advertising technologies."
"This partnership will offer our advertisers the opportunity to interact with the U.S. Hispanic consumer in a relevant and more engaging environment that consumers control," said David Lawenda, president, Advertising Sales & Marketing, Univision Communications Inc. "Univision has always been at the forefront of providing advertisers the strongest methods of reaching the U.S. Hispanic consumer. This partnership with DISH Network demonstrates our commitment to adopting the latest advertising technologies."
"This agreement allows Univision's National Ad Sales team to enhance its ad inventory and generate sales leads for advertisers by leveraging DISH Network's cutting-edge interactive TV platform," said Michael Finn, vice president, Advertising Sales, DISH Network. "As advertisers become more focused on ROI in television, a network like Univision now has an innovative tool that can provide the powerful reach and results its advertisers value."
DISH Network L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), provides more than 14.1 million satellite TV customers, as of Dec. 31, 2009, with the highest quality programming and technology at the best value, including the lowest all-digital price nationwide. Customers have access to hundreds of video and audio channels, the most HD channels, the most international channels, state-of-the-art interactive TV applications, and award-winning HD and DVR technology including 1080p Video on Demand and the ViP® 722 HD DVR, a CNET and PC Magazine "Editors’ Choice." DISH Network Corporation is included in the Nasdaq-100 Index (NDX) and is a Fortune 200 company. Visit www.dish.com, follow on Twitter, @dishnetwork, or become a Fan on Facebook, www.facebook.com/dishnetwork.
For more information about DISH Network’s advertising solutions, visit www.dishmediasales.com
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
For DISH Network:
Francie Bauer
720-514-5351
press@dish.com
For Univision:
Mónica Talán
212-455-5331
mtalan@univision.net
LAS VEGAS, Jan 06, 2010 /PRNewswire via COMTEX News Network/ -- DISH Network L.L.C., America's fastest growing pay-TV provider, today introduced TV Everywhere™ -- a unique suite of integrated products designed to maximize the convenience and ease of watching TV anytime and anywhere.
"DISH Network is proud to introduce the first and only comprehensive solution for consumers to pay once for content and then remain connected to their TV everywhere," said Ira Bahr, Chief Marketing Officer for DISH Network. "DISH Network customers will be able to enjoy their favorite live and recorded shows throughout their home and on the go, using the same program guide, menu and navigation they are familiar with on their home TV."
TV Everywhere™ from DISH Network provides customers with access to all their live and recorded programming on a laptop, mobile device, or anywhere in the home wirelessly. Key components of TV Everywhere™ include the TV Everywhere Adapter; the award-winning ViP® 922; the new DISH Network WiFi HD Monitor; and the newly-released DISH Remote Access App.
Developed in partnership with EchoStar Technologies L.L.C. and its affiliate Sling Media, Inc., the TV Everywhere Adapter adds Slingbox technology to existing DISH Network HD DVR receivers such as the ViP® 722k. The TV Everywhere Adapter is a sleek, ultra-slim device that easily connects to compatible set-top boxes via a single USB cable, removing the need for additional wires or a separate power supply. Once activated, the TV Everywhere Adapter provides DISH Network customers with the freedom to watch their favorite TV programming anytime and anywhere on laptops and mobile phones.
DISH Network's award-winning HD DuoDVR™ ViP® 922 with TV Everywhere™, the world's only DVR with built-in Slingbox technology, allows customers to watch and control their favorite programs anytime and anywhere on their laptop or mobile device. The ViP® 922 features a 1 TB hard drive with up to 1,000 hours of recording time -- the largest hard drive in the industry.
Enjoy TV Everywhere™ in Your Home with the DISH Network WiFi Monitor
The DISH Network WiFi Monitor, a lightweight, portable, high-definition monitor developed by Sling Media, is the only free-standing monitor available today that can wirelessly transmit an HD video signal from a set-top box to anywhere in the home via a WiFi network. Designed as a companion product to the TV Everywhere Adapter and the ViP® 922, the WiFi Monitor offers a 16 x 9 widescreen format that displays 720p HD quality and controls all features of a connected DISH Network HD DVR receiver, including viewing live TV as well as viewing and managing DVR recordings.
DISH Network continues to lead the industry in offering fully-featured remote DVR scheduling technology. The DISH Remote Access App, compatible with most SD and HD DISH DVR receivers, is the first and only app that offers satellite TV customers complete control of their TV everywhere. Users can set and delete timers on multiple receivers; browse and search nine days of shows; and manage their DVR library by setting recording priorities, resolving recording conflicts and deleting programs they have already watched. An added bonus, the DISH Remote Access App also includes a unique feature that transforms an iPhone™ or iPod touch® into a remote control for televisions connected to compatible DISH Network receivers. Customers without an iPhone or iPod touch can still enjoy all DISH Remote Access benefits through the web browser on their PC or mobile device.
The DISH Remote Access App is now available for free for both the iPhone and iPod touch and can be downloaded from the App Store(SM). DISH Network expects to launch the TV Everywhere Adapter, the ViP® 922 and the WiFi Monitor in the second quarter of 2010.
DISH Network will provide demonstrations of all TV Everywhere™ products at the Consumer Electronics Show in Las Vegas, Jan. 7-10. DISH Network's booth, #9021, is located at the front of the Central Hall.
DISH Network Corporation (Nasdaq: DISH), through its subsidiary DISH Network L.L.C., provides more than 14 million satellite TV customers as of Dec. 10, 2009, with the highest quality programming and technology at the best value, including the lowest all-digital price nationwide. Customers have access to hundreds of video and audio channels, the most HD channels, the most international channels, state-of-the-art interactive TV applications, and award-winning HD and DVR technology including 1080p Video on Demand and the ViP® 722 HD DVR, a CNET and PC Magazine "Editors' Choice." DISH Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 250 company. Visit www.dishnetwork.com, follow on Twitter, @dishnetwork (www.twitter.com/dishnetwork), or become a Fan on Facebook, www.facebook.com/dishnetwork.
Sling Media, Inc., an affiliate of EchoStar Technologies L.L.C., which is a wholly owned subsidiary of EchoStar Corporation (Nasdaq: SATS), is the leading provider of video placeshifting products and services for consumers and television service providers. Sling Media's product family includes the internationally acclaimed, Emmy award-winning Slingbox™ that allows consumers to watch and control their living room television shows at any time, from any location, using PCs, Macs, PDAs and smartphones. For more information, visit www.slingmedia.com.
Apple, the Apple logo, iPod, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc.
SOURCE DISH Network Corporation
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