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Kevin Arrix

Senior Vice President
DISH Media Sales

Kevin Arrix, Senior Vice President of DISH Media Sales, is responsible for DISH TV’s and Sling TV’s advertising sales, analytics and operations. He leads the team spearheading the company’s advanced advertising initiatives which include cross-platform addressable, programmatic sales and dynamic ad insertion.

Kevin is a seasoned revenue executive with 20+ years of experience leading Sales, Operations, Client Services and Strategy teams. He is a recognized thought-leader fluent in the various disciplines of digital and mobile advertising and marketing.

Prior to joining DISH in 2018, Kevin served as Chief Revenue Officer of Verve, leading the mobile marketing platform’s Direct and Enterprise sales, customer success and advertising operations teams.

Prior to Verve, Kevin served as Chief Revenue Officer at mobile rewards entertainment platform Viggle, where he arrived prior to product launch to build out the sales team, the operational infrastructure and revenue foundation.

During his career, Kevin built, scaled and led successful sales organizations at Viacom, CBS SportsLine, and Turner Broadcasting. During his 9-year tenure at Viacom, Kevin held a variety of roles including Executive Vice President of Digital Advertising in charge of advertising sales, operations, marketing and strategy for all MTV Networks brands including Nickelodeon, MTV and Comedy Central.

Kevin earned a Bachelor’s degree in History from Duke University where he also played varsity lacrosse. He currently resides in Connecticut with his wife and their three kids. In his spare time Kevin can be found coaching, gardening/landscaping and skiing any mountain with snow.

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Jim D'Antoni

Director
Media Sales

Jim D'Antoni is Director of DISH Media Sales, driving revenue growth across DISH's addressable, general market and programmatic advertising initiatives. Additionally, he helps to lead cross-platform addressable advertising sales across DISH and Sling TV.

Jim joined DISH in 2017 after nearly two decades with ESPN. Most recently, he served as ESPN's Senior Director and Multimedia Manager, where he led the team to double-digit revenue growth across key categories that included Auto, QSR, CPG, Finance, and Technology. Prior to his work with ESPN, Jim worked at Turner Broadcasting, Comedy Central, Bravo and AMC. Additionally, he executive-produced films for television, including ABC's Desperate Journey, CBS' Visions of Murder, USA's Not in This Town and Lifetime's High Stakes.

Jim is an avid golfer, enjoys listening to music and volunteers as a youth sports coach for baseball, basketball, football, and soccer. He earned his bachelor's degree from Jacksonville University and resides in New Jersey with his wife and three boys.

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Adam Lowy

Director
Advanced TV & Digital Sales

Adam oversees advanced television and the digital and television convergence for DISH Media Sales. In this role, he leads Sling TV, DISH Anywhere and all advanced television advertising sales, business development, operations, data and analytics.

Adam sits as Co-Chairman of the Interactive Advertising Bureau's (IAB) Advanced TV Advisory Board, a member of the IAB's Board of Directors for the Video Center of Excellence, a member of Freewheel's Council for Premium Video as well as a Digital committeemember for the National Association of Broadcasters.

Adam is a graduate of the Roy H. Park School of Communications at Ithaca College majoring in Television/ Radio and Politics as a minor. He currently lives in New Jersey with his wife Melissa and their two sons.

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Kemal Bokhari

General Manager
Data & Analytics

Kemal heads up viewer measurement and data analytics for DISH Media Sales, leading DISH's set-top box data research, analysis, reporting and licensing. In this role, he oversees data product roadmaps for addressable, linear TV and Sling TV, including programmatic innovation and audience-based initiatives. Additionally, he is responsible for establishing and maintaining strategic partnerships in support of key company objectives.

Kemal earned his bachelor's degree in Computer Engineering from New York University's Polytechnic School of Engineering and a PMP Certification in Project Management. He currently resides in Long Island, New York with his wife and three kids.

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Julie Derry

General Manager
Operations

Julie oversees Linear Operations for DISH Media Sales which include Traffic, Encoding and Technical Operations. These teams are dedicated to the fulfillment of linear advertising as well as addressable and programmatic support. Julie is responsible for systems and vendor relationships such as traffic and billing, pre/post logs and ad delivery which help realize sales, client and partner goals.

Since joining DISH in 2007, Julie has been instrumental in developing best practices, building teams, launching products as well as increasing the available inventory from DISH Media Sales.

Julie volunteers at the Stroke Association and is an active member of the Traffic Managers Guild of America.

Julie earned her bachelor's degree from the University of Northern Colorado, majoring in Advertising and Public Relations and was a member of the Honor Society. She resides in Colorado with her husband Joe and dog Odie.

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Michael Fedyna

General Manager
Pricing & Inventory

Michael Fedyna is General Manager of Pricing & Inventory for DISH Media Sales. He is responsible for leading the strategic pricing, yield management, and packaging solutions for DISH's national video, digital and addressable solutions.

Michael joined DISH in 2018. Previously, he served in various roles at Comcast Spotlight, including Director for Planning and Monetization for Comcast Media 360. Additionally, he has worked for NBC Universal and Canoe Ventures.

Michael is a CPA and earned a bachelor's degree from Pennsylvania State University and a Master of Business Administration from Rutgers University. In his free time, he enjoys playing sports and coaching his children's teams. Michael resides in New Jersey with his wife and three children.

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Tim Myers

Principal
Addressable Operations and Strategic Partnerships

Tim heads up addressable advertising operations and strategic partnerships for DISH Media Sales. In this role, he drives the evolution and scalability of DISH's addressable advertising platform and oversees relationships with the organization's external business and development partners.

Tim oversees a team dedicated to ensuring a seamless integration of products and applications that support all facets of DISH's advertising business. He joined DISH Media Sales in 2014.

Tim earned his Bachelor's degree in Communications from Santa Clara University. He enjoys live music and skiing with his wife and two children.

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Shalyn O'Malley

Marketing Manager

Shalyn oversees Marketing for DISH Media Sales and is responsible for leading the brand strategy and communications across all solutions, including linear, addressable and programmatic for DISH and Sling TV. The team is dedicated to enhancing DISH Media Sales' brand visibility through the creation of innovative sales tools, utilization of key industry partnerships and distribution of thought-leader content across digital and print media.

Shalyn earned her bachelor's degree in Marketing from Fordham University. She currently resides in New Jersey, where she seeks out the best local live music and places to watch her Boston sports teams.

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About Us

DISH Media Sales provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH and Sling TV. Through innovative platforms, viewer measurement tools, and access to custom audiences on DISH and Sling TV via addressable and programmatic, advertisers employ strategically positioned, demographically targeted buys that enhance their national media campaigns.

Our Mission

At DISH Media Sales, we get people. We get the right audience for your product or service with targeted solutions that transcend viewing habits, platforms, and devices. Our mission is simple – to keep your brand top of mind in the converging TV and digital marketplaces.

Headquartered in New York, with offices in Chicago, Denver and Los Angeles.

Leadership Team

picture of Kevin Arrix

Kevin Arrix

Senior Vice President
Media Sales

Bio
picture of Jim Dantoni

Jim D'Antoni

Director
Media Sales

Bio
picture of Tim Myers

Tim Myers

Principal
Addressable Operations & Strategic Partnerships

Bio
picture of Kemal Bokhari

Kemal Bokhari

General Manager
Data & Analytics

Bio
picture of Julie Derry

Julie Derry

General Manager
Operations

Bio
picture of Mike Fedyna

Mike Fedyna

General Manager
Pricing & Inventory

Bio
picture of Shalyn Omalley

Shalyn O'Malley

Senior Marketing Manager
Media Sales

Bio
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